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CasesChallenges, solutions, and results of working with the largest projects.
AutoBidMaster is a US online platform that provides access to Copart car auctions for clients worldwide.
The company operates as an official broker, allowing customers to buy cars without a dealer license. AutoBidMaster provides full support — from choosing a car to delivery — and has over 10 years of experience in B2C and B2B eCommerce.
At AutoBidMaster, I worked as a Marketing Director from December 2023 to January 2025, managing an in-house team of 8 employees.
Work process
Task
1. Increase the efficiency of paid advertising in Google, Meta, Bing.
2. Scale the email direction, which did not play a big role in the project’s KPIs.
3. Take SEO out of crisis and long-term decline.
4. Launch affiliate marketing from scratch.
Solution
1. Directed the budget to regions with the best efficiency (CAC / LTV), redesigned landing pages through constant A/B tests.
2. Scaled personalized trigger email chains.
3. Solved indexing problems thanks to technical updates and systematic content production (AI- and human-written).
4. Chose a platform for affiliate marketing, created a target influencer profile, and automated communication.
Result
1. Saved $150K of advertising budget in a year, achieving 10% growth in registrations and 13% in sales per year.
2. Increased revenue from email marketing by 245% per year.
3. Increased organic traffic by 30% per year.
4. Released 20+ advertising integrations that generated more than $100K in revenue for the campaign.
Logity Dispatch is a B2B service that helps truck drivers and logistics companies in the US find loads, manage paperwork, accounting, and more.
In addition to the core product, the marketing team launched and supported several other products and businesses in the logistics field.
At Logity, I advanced from Head of Content to Head of Marketing from July 2020 to June 2023, managing an in-house team of 5 employees.
Work process
Task
Build marketing from scratch
— from purchasing the domain
to a predictable client acquisition system through PPC, SEO,
Email, and Social channels.
Solution
Conducted market research, developed strategy and value proposition, set up all internal processes, assembled an in-house team and all necessary contractors.
Result
The company reached $1M in revenue in less than 18 months after launch. Achieved ROMI >500%, and acquired 1000+ clients through SEO and PPC channels.
Atwix is an international IT service company specializing in developing eCommerce solutions based on Magento and Adobe Commerce. It is one of the market leaders in eCommerce development, an official Adobe partner, and a multiple-time Top Magento Contributor.
The company works with clients in the US and Europe, helping them scale online sales through custom solutions, ERP integrations, and UX optimization.
At Atwix, I joined as Marketing Team Lead and, together with the Fractional CMO, built marketing foundations and a GTM strategy from scratch. This work lasted from July to November 2023.
Work process
Task
Strengthen the marketing function in the company, define strategic promotion directions, and create a marketing management system.
Solution
Conducted strategic sessions with stakeholders and customer development interviews, analyzed the portfolio, and developed ICP, value proposition, and selected priority promotion channels.
Result
The GTM strategy allowed the company to update the site structure, build a new content strategy and positioning, increase organic traffic, and improve presence on LinkedIn.
Testimonials
I don’t promise magic.
I promise consistency.
Marketing that scales.
FAQ
Still have questions?
Here you’ll find answers to frequently asked questions. But it’s better to get an individual consultation for your niche.
Who is a Fractional CMO?
It’s a marketing director who works with a company not full-time, but on a part-time basis (usually 10–20 hours per week), while taking full responsibility for the entire marketing strategy.
As a Fractional CMO, I join projects that need a systematic approach — not just advertising or SEO, but effective management of the entire marketing machine: strategy, team, processes, channels, budgets, and more.What are the benefits of the Fractional format?
Cost savings. You don’t need to pay a full-time CMO salary of $5,000+ — the business only pays for the hours when actual work is being done.
Proven experience + fast start. You immediately gain expertise at the senior level, from someone who has already worked in different industries, with budgets up to $200K/month, built marketing departments from scratch, and achieved strong results.
Clarity instead of chaos. I don’t come to “just recommend something,” but to build a working system — with analytics, KPIs, team, GTM, and further scaling.How does collaboration work?
First — information gathering. I provide you with a short brief to understand what’s not working in marketing right now: whether you have a strategy, what channels are used, what results you’re getting, and where the weak points are.
After that, I analyze the situation and can provide solutions on how to move forward and whether my expertise is needed.
Developing a GTM strategy (if it doesn’t exist). I dive into your business, market, and customers, analyze competitors, and create a clear action plan.
If there’s already a working strategy — we can move on to its implementation.
Implementation. This is the period during which I help to realize the strategy, build processes, find contractors, and set up the system so that it works without constant manual management.Is a Fractional CMO right for me?
Yes, if you:
• have chaos in marketing or it doesn’t work at all;
• have a product that needs scaling;
• are not ready (or don’t see the point) in hiring a full-time CMO;
• want to move fast but systematically.
It’s not a fit if you only need an executor for one channel (for example, just launching ads without a strategy), or if you expect the expert to do all the work personally.How long does collaboration last and when will I see results?
Collaboration formats may vary greatly — from a one-time audit or strategy development to full-scale long-term partnership, since everything is individual.
If we’re talking about deep, systematic work, it usually takes 3–6 months to start implementing the strategy, test hypotheses, see dynamics, and get the first results.
And if your goal is not just to close tactical tasks but to build marketing as a complete system — then it’s about a longer journey.
Tired of “just running ads”?
I’ll build systematic marketing that impacts P&L.